Pulp fiction is a relatively new genre of fiction, originating in the late eighteen-hundreds, at the height of Western colonization. The sun never set on the British empire, and they (along with the Americans) ransacked the world in an endless hunt for artifacts and remnants and ancient civilizations. None of them held a greater allure than Egypt. While the genre was popularized by Indiana Jones, it predates the archaeologist by many years. The tales of Allan Quartermain and She: A History of Adventure by H. Rider Haggard really brought pulp fiction into prominence. Ancient tombs and treasures were being discovered every day, and the world was much larger than it is today. At the turn of the century, the Western world became obsessed.